If you’ve never heard of J.Co Donuts then you must be living under a rock. J.Co, an Indonesian brand, is the newest addition to the donut family in Manila. Now, when most of the bloggers I follow kept on mentioning and posting about how awesome J.Co donuts were, I knew I had to try them.
The first time I attempted to buy The Donut (parang The Araneo lang) was way back in June at SM Megamall (ground level Mega B). But when I saw the long line (literally 20 people were there), I decided to try again next time. In my head, I said, “Wow! People are really lining up for their donuts. It must be pretty damn good.”
The next time I attempted to buy the now famous donut was in September at the SM Mall of Asia (right across the globe). And again, there was that freakin’ more-than-20-people line. Again in my head, I said, “Whoa! People are wasting their time for them donuts. It must be that damn good.”
Finally, last week, I vowed to buy those hard-to-get donuts when me and my sis went to Alabang Town Center (new wing) because at least now I had someone to chat with while waiting (I actually forced her to wait with me and I had to pay for them). Again, there was that long line of people and so I convinced myself that “it must be the most effin’ awesome donuts in the whole galaxy!”
IT WAS NOT.
We were utterly disappointed with the donuts! So not worth the wait in line. Aside from the dry and tasteless dough for all the flavors, here’s my thought on each one (we had no more choices) that we got:
Blueberry – is that just purple jell-o?
Green Tea – this was so heartbreaking! I was so excited for this one since not many pastries/ desserts/ donuts are green tea flavored and you know how I love matcha flavored delicacies! But alas, it was just green colored goo to my taste buds.
Oreo – there was probably 0% oreos in that recipe. OK, maybe .01%
Cheese – as my sister put it, “tastes like watered down Cheez Wiz”
Chocolate with rice crispies – the crispies were no longer crispy (duh!) but maybe that’s expected because it already absorbed the chocolate. It would’ve have been less worse if they just sprinkled it on top. The chocolate, surprise, surprise, was not chocolatey at all.
Strawberry = sugar + pink food color. I even spit this out after just taking a bite (no kidding!)
The J.Co box is still in our ref, unfinished, which is a shock for a sweet-toothed family like ours.
Plus, a lot of their donuts were out of stock at the time (or in J.Co fans’ head, out of stock because of high demand). I simply don’t know why people line up for it. Or maybe because it’s kinda cheap if you buy more? A piece costs something like P48, a half dozen P230 and a dozen about P350. But dare I say, it tasted like garbage. Ok, that’s harsh. Maybe like a P48 worth of garbage. It did not even come close to Krispy Kreme or Go Nuts. Heck, it didn’t even come close to the local fave Dunkin Donuts and Mister Donut.
Lesson learned: don’t always believe them bloggers (although maybe they really did like it. Or it could just be because J.Co sponsored them. Such a tricky dilemna for their sponsorships – always giving praises and not mentioning the negative ones. That’s why I’m glad I don’t have any sponsors. So you’re assured of my honest opinion. Just like this review. Oops, I’m getting off topic).
At least now I tried it. And unfortunately didn’t like it. It’s what I always say: Now we know what the fuss is about.